Think of the last time you had to go to an actual store of some company to find information about a particular product. It has been a long time, hasn’t it? The reason for that is fairly obvious: nearly every business or organization has a website. Any info that you need can easily be looked up from the comfort of your home.
It wouldn’t be wrong to call the internet a vast collection of websites. But let’s be honest; there are only a handful of websites that one actually visits. One reason for that is that people are only going to surf the website which interests them. But if two websites are about the same thing, then there’s a good chance that you will choose that website which has a better design.
Design is a very vast term. For some it means only the visual part of a thing, for others it means how the thing actually functions. But whatever your definition might be, you can hire one of the many website designing services(Websberry.com being the best choice)to create a website for your company. And it can be exactly like the way you want it.
Designing a website can be a little tricky if you don’t keep a few things in mind. Let’s discuss them here:
- The backbone
No matter how great the website looks, if it doesn’t function properly, then it won’t be of any use. For that reason it is important that you don’t hesitate spending the required resources to build a strong backend. Because after all, that is the engine of your website. And just like a car, the engine is the most important thing. So make sure the website loads up perfectly and there aren’t any unnecessary delays.
- Choosing the right colors
We all know this one: it is very important to choose the right color for the right occasion or place.
Studies have shown that there are some colors which are more appealing than others (sky blue, for example). So you should stick to colors like these. What’s more, you should also cater for the audience which may have some deficiencies like color blindness etc.
- Promoting your company
It is important that your company’s logo should be in a prominent place whenever someone visits it. It will create a sense of recognition and will develop your organization as a brand.
But be careful not to shove it in the face of the visitors too much. They don’t need to be reminded every thirty seconds that they are on your website.
- Using social media to your advantage
To make your website an instant hit, you need to provide users with the ability to share the content on social media. Facebook likes, Twitter retweets and Google+ +1s are what you need to spread the word about your business. Make sure that any type of content, pictures, videos, articles etc. is easily shareable.
- Testimonials section
If you are a business then you need to show your potential customers that you can deliver. That is why it is important to include testimonials on your website. These will encourage new clients to trust you and in turn hire you.